Programme contents and topics from Children's Entertainment are licensed both in the non-fiction and fiction segment. The aim here is to contact the respective publishing houses and licensing partners and to accompany them comprehensively and continually in the conversion of print and consumer products. Creation, integration and innovation as well as the initiation of cross-promotions are of course key criteria of our agency activity.

With the acquisition of the license classic "Unser Sandmännchen" in 2006, TELEPOOL was immediately able to establish itself in the classic merchandising domain.

Here TELEPOOL concentrates primarily on the merchandising of high-quality children's and youth programmes that fulfil the criteria of quality, no violence, renown and popularity. In addition to licenses from the programme portfolio of the broadcasters BR and MDR, licenses from other film, TV and entertainment domains are also merchandised.

TELEPOOL can now already look back on over 10 best-established license themes such as e.g. Der kleine König, Rote Rosen, Willi wills wissen, Endlich Samstag! and others, and on over 60 licensees from Germany, Austria and Switzerland. In this TELEPOOL has set itself the task of building up media contents as brands, establishing them comprehensively and cultivating them consistently.

We support this activity by utilising all varieties of cross-promotion and integrated merchandising with regular licensee meetings and press releases. As a further promotion tool we accumulate the merchandising strategies of our licensees in our marketing pool.

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